Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Apple_Inc. Apples success during this period was evident in its sudden rise of stock prices. 4 0 obj
Dippel Jr, T. H. (2012). Apple expects to undergo the same court battles for some of its licensing and patent agreements regarding the use of the iphone in China. Recent company events have seen Samsung adopt a more comprehensive market strategy that seeks to impose its presence on the global market. Anticipatory positioning. The appstore was also introduced during this period and consumers were given an opportunity to purchase different applications for their technological gadgets (iphone and ipad). Samsung believes that it is easy to get different software from any manufacturer but it is not easy to obtain quality products from any manufacturer. However, with increased business opportunities comes more competition. Digital Marketing Course Detailed Brochure. The market for NAND flash memory has grown over the past years, thereby increasing Samsungs profitability over the years. Our writers will provide you with an essay sample written from scratch: any topic, any deadline, any instructions. The media has often portrayed Apples culture and business practices as uniquely unconventional and odd. Course Hero is not sponsored or endorsed by any college or university. That's astounding. This analysis will also apply to the highlighted differences and similarities between the business strategies of the two companies. VIVEK SHAH But speaking about the future I believe there will be only one winner. Samsung is known for its service and customers knew that the company gives fast service for any of its products. For instance, Apple Inc. was among the first multinationals to have created a lot of capital in its initial public offer (IPO) after Ford Company (Mallin, 2011, p. 1). Price in the Marketing Mix of Samsung. With increased internet penetration in most countries, many multinational companies are slowly starting to appreciate the importance of online marketing (Jason, 2011). Apple Computer introduced the Macintosh in an advertisement during Super Bowl XVIII, on January 22, 1984, and came on sale two days later (Rouse, 2009). Free revision, title page, and bibliography. In addition, unlike Apple, Samsung has forged many business partnerships with other companies within the same industry. In comparison, Samsungs marketing strategy is tough and powerful. However, Apples initial business practices have been lost with the successive changes of management and CEOs. The coding technique shares many similarities with the other data analysis tools used in this study because it is mainly interpretive (Tim, 1991). Therefore, the launch of new products such as Apple television can be countered through the development of efficient marketing and production strategies that will diffuse the influence of the competition in this market. Through this analysis, we will also be able to establish that a companys business strategy has a big role in determining a companys business actions. The 4Ps in the marketing mix are Price, Product, Promotion, and Place (The Economic Times, n.d.). However, it is seen that similar companies can obtain the same hardware for a cheap price because they do not have to tie up their capital in the same venture. c) Premium media Apple strongly believes in communication because Steve Jobs himself was a master communicator. The first product of Apple was the Apple I (Deffree, 2019). It is almost impossible to point out that Apple has differentiated itself from its competitors by remaining unique. must. External financiers such as banks and other lending institutions often require such businesses to review their business strategies and develop new plans of action that will improve the companys performance. These advantages have spanned different layers of the companys operations but some of the most notable areas of improved performance have been improvements in production processes and increased investments in research and development to increase its competitive position. Apple is superior to its competitors (Samsung, Huawei, LG), most of the Apple products have premium pricing. For example, the company's 4Ps encompass multinational operations in the consumer electronics market and the Internet services market . Samsung uses many ways to promote because they believe in pulling the customer to themselves through advertising but at the same time uses strong tactics to push the product to the customer. Telephone services were also available at these centers. This strategy is further complimented by the focus on work experience as an important ingredient to Samsungs working plan. There are differences between these two brands as they adopt several techniques to reach the audience in their market effectively. Samsung electronics is also engaged in the same type of business as Apple because some of its main products have been compared to Apples. Employees with the most valuable work experience therefore form a majority of Samsungs human resource pool across all its production plants. Apple is valued for its design, a core value of the company. In addition, secondary information may contain bias (on the part of the researcher), thereby reducing the credibility of subsequent research information which may be obtained from the same. However, within these similarities, both companies have different corporate cultures, which differentiate the companies ideals. Apple vs. Samsung: Marketing Strategy & Business Strategy. The company was initially founded by Steve Jobs in 1976, where he started off with selling computers in his company and then moved towards other products like mobile phones, tablets, televisions, laptops and etc. Different researchers have attributed the success of both companies to their human resource strategies. Samsung believed that it had to display its products in this platform because of the belief that the best way it could adequately increase its brand awareness was through publicity. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Apples plan to increase its production capacity to suit the growing global demand for its products highlights the existing production capacities in China. ensure the integrity of our platform while keeping your private information safe. This paper will therefore show what to expect of different businesses, based on their business strategies. The above research sources will provide the groundwork for a meta-analysis, which will combine the findings from the three sources of secondary data to form the framework for the research findings. Planning According to Theo Himamm, Planning Apple Inc. established in April 1976 by its founder Steve Jobs with an aim to produce and sell electronic devices (including computers, laptops, phones & tablets) they have extended their services to both consumers and companies. From this perspective, Samsung stands out to be superior in terms of entrepreneurship. (2023, February 18). With the diversity of cultures, the same is replicated in terms of personalities, competencies and abilities. Here, the computation of the findings and the data analysis process will be done. This move was unpopular among most company representatives but Samsungs management stuck to it. The move to the digital market sparked most innovative projects by Samsung, although the company perceived this venture as a risky move at the time (Henny, 2003). More so, it is interesting to evaluate the business strategy of different companies engaged in the same type of business. This development was seen as the main reason why Samsung exited the lower-margin segment of the television market by stopping the manufacture of television sets, which were lower than 27 inches. From the above sentiments, many researchers peg a lot of hope on Samsung but Apple strategies are perceived to be far more effective. Observers note that Samsungs stocks are among the most widely held stocks in the international stock market because foreign investors hold about $41 billion in market capitalization (Morrison, 2004). Furthermore, considering this paper focuses on the use of secondary research information as the main form of data collection, the dependence on population sample will not be as important as it is for quantitative research. The companys strategic planning process is however developed by keeping a close eye on the competition and looking for unexpected ways to overshadow its competition. By sampling the case studies of Apple and Samsungs business strategies, we see that both companies perceive the international market to be the new frontier for sustaining their business operations. From this perspective, the company always has a ready market that prefers uniqueness in terms of product specifications and price (Hills & Jones, 2008). The above statement has been apples motto for its production strategy. Samsungs management also believes that it holds most of the patents covering wireless communication and Apple should respect these patents. This closed-ended strategy has seen the company manage small attributes of the business environment that are often perceived to be uncontrollable by Apples competitors. This move was unpopular among the workers but it was initiated by a change of management. Apples Injunction Bid Vs. Samsung Seen Partly Denied. A cross-sectional analysis of reported corporate environmental sustainability practices. This statement shows a keen conviction among Samsungs management that its markets have unique needs and therefore, the products to be sold to these markets have to resonate with the unique needs and preferences of the market. It is therefore important to note that, the 2000 Sydney Olympic Games increased the companys brand awareness from 5% to 16.2% (Henny, 2003). Interestingly, some observers identify the death of Apples founder, Steve Jobs, as another factor contributing to Apples growth. In addition, unlike Apple, Samsung does not dictate the terms for its distribution channels. For instance, Google established an online platform where it distributed materials freely and hoped to leverage its business through increased business revenue. This campaign itself became a Guinness World Book entry with the record of maximum number of artists working on a single art work. This vision is shared by Samsung whose mission is to be a global leader in electronic manufacturing and digital media. It is not clear if the marketing strategy adopted by Samsung was deliberate but the ongoing war between the two technological giants has seen Apples followers baying for blood (Jason, 2011, p. 1). The company emphasizes the importance of people input because it believes that its success is mainly based on the success of its people (Henny, 2003, p. 5). The reputation of Apple as it is today is based on the desire strategy that it sets up at each product launch. Business strategies are known to be the path taken by different companies as they try to outdo their competition. Should you have any questions regarding our However, a companys success through such marketing strategies not only depends on the success in the branding strategy but also on the supporting strategies. Similarly, a small business owner may fail to see an existing business opportunity for growth. In support of this fact, he explains that, If thats the case, business strategy and strategic planning are essential to achieving your goal, and no business can possibly head forward over the long term without some form of strategic planning and decision making (Chris, 2008, p. 5). Many Japanese, European and US companies learned the hard way that such business strategies do not work in the long-term but they also exposed the wisdom that companies, which insist on their traditional business models, need to invest a lot on research and development to come up with new product lines that are sustainable in the end (Jason, 2011). Refreshing its product lines every nine months is a step above its peers because most of Samsungs competitors refresh their product lines in about 14 months. Apple's research and development and design leads to the development of high quality and unique products that have led to the development of a very strong brand (Barreto, 2010). We've encountered a problem, please try again. Both GRI and G3 evaluates the environmental performance of Apple products in terms of energy consumption, pollution and waste generation (Cowan, Dopart, Ferracini, Sahmel, Merryman, Gaffney & Paustenbach, 2010). Apple Inc. has a global presence in 10 countries around the world and it runs 357 retail stores in these locations. However, experts observe that Apple will not suffer from a change of management because it will always continue to be paid for the value-added services it offers its customers (Mallin, 2011). Samsung also equipped the participants, staff and volunteers with wireless communication devices to facilitate the smooth running of the event. The strategies however did not yield much fruit. Samsung has mastered the subject by launching perpetual assaults against Apple. The aura of Steve Jobs still hangs in the brand universe introducing a notion of worship. Apple Inc. has produced apple TVs (which infringes on Samsungs strong foothold on the sale of television equipment) while Samsung has been resilient in producing tablets (which infringe on Apples core business the sale of the Apple ipad). Strategic Management: An Integrated Approach: An Integrated Approach. Several employees have benefitted from this program and generally, the program is seen to have a positive impact on the motivational levels of the employees (Mallin, 2011, p. 5). These values are based on a few common principles such as people, excellence, change, integrity and co-prosperity. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Other proposals have been made by Mallin (2011) after he suggested that, Apple could buy a no-name bank and quietly use their existing financial infrastructure to leverage its 200 million iTunes customers and software expertise into an Apple iWallet. Samsung also needs to reevaluate its business strategies according to the current intrigues of the technological market. Fortunately, Samsung has an edge above its competitors in this market segment because it supplies some of these accessories to its competitors, thereby having an upper hand above them. Product is the main or a vital factor about Apple's marketing strategy. Moreover, both companies are streamlining their operations according to the global operating environment. First, employee training and effective communication of the required changes is necessary. 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