The film's writer Scott Alexander last wrote Dolemite Is My Name and Big Eyes. He even built a shoe with fish skin instead of leather once! Knight acknowledges that never give up is an overstated piece of advice. Together, they tested new shoe materials, tweaks and improvements. He doesnt know the significance of this meeting until far later. Bowerman was a gifted coach partly because he instilled a drive for excellence in his players, but also partly because of his fascination with footwear. In response to Knights new shoes, the Tigers, Bowerman approves. 6 Months and Older: By the time, your puppy is about six months old or so, all of his puppy teeth should have fallen out, and his adult teeth should have grown in. Like many entrepreneurs, Knight started by solving his own problemwanting high-quality, low-cost running shoes. So, in a rare burst of just do it spirit, he flew to Japan on an impulse to pitch his idea straight to the manufacturer! Listen to the audio of this summary with a free reading.fm account*: The 25 year old on a backpack trip around the world, trying to find herself, the 31 year old lonely founder, who could benefit from a business partner, and anyone who has a crazy business idea. *Four Minute Books participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon. He saw the rise in popularity of Japanese cars and wondered if the same could be done with athletic footwear. He shoots down Phils Japanese trading company idea, fearing that these companies make investments only to research companies, learn their trade secrets, and compete directly with them. Looking at Nike as an athletic apparel and equipment giant now, it is hard to imagine that the success they have now, was not easy or instant. But Shoe Dog starts you over 50 years ago in 1962, when Phil Knight is 24 years old, has just earned an MBA from Stanford, and doesn't know what to do with his life. Its a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Lifers used the phrase cheerfully to describe other lifers, men and women who had toiled so long and hard in the shoe trade, they thought and talked about nothing else. His passion for his Crazy Idea paid off, and the businessmen agreed to his plan. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. Then, well discuss how Blue Ribbon transitioned into Nike and how Nike became the successful brand it is today. Knights journey began with what he calls his Crazy Idea, or his way of making a mark on the world. (Shortform note: Just take a minute to remember that business used to be done entirely through phone and letters, not email). [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. His vision for the company was to give runners the best running shoe on the market. Knight has said in the past that if he had failed, he would have just tried again with more wisdom. Shoe Dog is divided into 20 chapters, each one roughly corresponding to one year in Knights life. When they receive the shoes, the boxes look great, but the shoes inside are terrible they look cheap and shiny, and logos are crooked. There are few brands as recognizable as Nike. This year is relatively crisis-free, and Phil Knight and his team spend their time thinking about the future. In the book and in multiple interviews, he explains that: shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of shoes. Explore our shoes timeline Find out more about our shoes collection. Instead, in 1962, he was as awkward, lost, and nervous as any other recent graduate wondering what to do with their future. Some of this is persistence, as sticking with something gives you more opportunities for good luck. Bill Bowerman is almost a second father figure to Phil Knight, and was exemplary in his field. He is 24. But he was great at coming with big ideas, even if those ideas werent valued or appreciated by the people around him. To be fair, everyone still smoked like a fiend, and heart disease hadnt been figured out yet. Phil is bewitched, and they exchange long meaningful Once again, sales are poised to double for Blue Ribbon, now at $300,000 this year. . "I LOVE Shortform as these are the BEST summaries Ive ever seenand Ive looked at lots of similar sites. #12 A massive project is just many small projects. At first, Knight and Bowerman sold the shoes at track meets. Although shoe guinea pig is just a joke and not a thing that actually exists, shoe dog really is an industry term in the world of footwear! The Onitsuka shoes arrive! As mantras go, just do it is pretty electric and empowering. Sales are $16 billion that year (to Adidass $10 billion). Are they willing to throw their creative talents and human energies into it? They did not tell people how to do things, they would tell them what to do, and trust them to get it done. He now has to travel to Japan, find a shoe company, and pitch them his Crazy Idea. Read in: 4 minutes Favorite quote from the author: Table of Contents Video Summary Shoe Dog Summary Shoe Dog Review Audio Summary Originally called Blue Ribbon Sports, the company that would become Nike, was on the verge of bankruptcy for almost two decades. To Phils surprise, Bill didnt stop at that. They continue catching national attention. He wanted to sell Japanese, high-end, low-cost running shoes in the US. Our referral links allow us to earn commissions (at no extra cost to you) and keep the site running. Although he was persistent in the pursuit of his dream, he had been told, It will never work! so many times that even he didnt really believe it would work. (Shortform note: As Bowerman did for Knight, a good co-founder can complement your skills and create a more manageable workload. (Shortform note: Knight admits that he started his company by lying about having a company. His way of making a mark on the world. Even when he gets in a car crash and breaks his skull, he continues to sell shoes. Whether you like or wear Nike or not, everyone instantly associates their brand with that slogan. This is a bluff to pressure them to sell. Phil's dad would have preferred his son worked in a respectable career and company, rather than starting a risky new shoe business. Business He had graduated from University of Oregon and then got an MBA from Stanford. Theyre $75,000 short, out of a total $1 million, to pay Nissho. Nike and Adidas have a well-established brand rivalry. Shoe Dog - Part 1, 1964 - 1966 Summary & Analysis Phil Knight This Study Guide consists of approximately 39 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Shoe Dog. Inspired by his old track and field coach and his experience with Japanese footwear, Phil Knight included his former coach Bill Bowerman in his dream to launch a unique sportswear company. This decision led to the birth of Blue Ribbon Sports, and his partnership with track and field coach, Bill Bowerman. "You are remembered, he said, prophetically, for the rules you break. He offers an honest perspective about the imperfect process of building a successful company. Phil thinks theyre beautiful. That acronym stands for big hairy audacious goal and entrepreneurs and self-help authors believe that everybody should have one. Phil always wanted to let people be themselves. Home Books Shoe Dog Summary (5 Minutes): 20 Lessons Learned & PDF Download. In the meantime, he needs a job. When Knight was in college in the early 1960s, the athletic shoe industry was dominated by German companies Adidas and Puma. There is a history of Nikes most effective and famous ad campaigns coming from a place of storytelling. At the time he founded Nike, back then called Blue Ribbon, in 1964, Phil had no idea what this crazyplan of his would turn into, how much it would change the world and that itd make him the 15th-richest person on the planet. There are no explicitly mentioned tips or lessons. In the next chapter, well learn more about the other factors that contributed to the success of Phils company. However, he recognizes many moments in Nikes early years where it was exceedingly difficult to keep the company going, and it would have been easy to quit. They are well-known for their engaging marketing campaigns that focus heavily on storytelling. Shoe Dog is a memoir by Phil Knight, the creator of Nike. A groundbreaking year for Phil Knight and Blue Ribbon. Phil Knight was the very first student to try one of Bowermans legendary shoes and it improved his running abilities so much that the experience forever changed Knights views about shoes. Phil just senses theres something off. While sealing the initial deal had been as simple as showing up at Mr. Onitsukas door, getting the initial samples wasnt. Have you ever wondered what keywords would perform best for your book? Today, Nike is a household name in sportswear. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, Shoe Dog 3 Minute Summary: 15 Lessons Learned + PDF, Never Eat Alone Speed Summary: 15 Core Principles in, Made to Stick 3 Minute Summary: 15 Lessons Learned + PDF, Deep Work Speed Summary: 15 Lessons Learned + PDF, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. 3. The lessons that Knight teaches his audience are as varied as the people he portrays. The store manager Read on the go with our iOS and Android App. The spirit of Nike seems to continue with their newest employees. The author talks about his life and the early days of Nike, respectively Blue Ribbon Sports, as the company was called at the beginning. He had to walk into boardrooms with many experienced businessmen or borrow huge sums of money several times in order to make it to the top. Phil hoped to get a sale and a powerful testimonial. But they also have something else in common: a simple acronym. Instead of lying about qualifications or product updates to investors or business partners, try being forthright about the issue and offering a detailed plan to show that youve already thought ahead about the problem.). #7 Make a Great Team Knight describes that a lot of his success came from the excellence of his team. He decides to travel to Japan, exploring the rest of the world on his way. Shoe Dog 's timeline is from 1962 to 1980 when Nike went public, alongside Apple that same year. In the years that followed, Nike faced $1 million payments to creditors, dirty tricks played by competitors, the death of Prefontaine (a beloved Oregonian distance runner and Nike celebrity-employee), and many other challenges. For example, whenever he made a big decision like incorporating new products into their selection or deciding how a certain job would be done he asked his employees for their input. Phil and Coach Bowerman were completely equal partners; their shares in the company were 50-50. Most people couldnt see a need for this type of product and his businessschool professors thought it would be impossible to develop such a niche market. Along the way, he wants to see and feel the world, for how can you change the world without seeing it? Because he loved running and is a runner, himself, he knew the importance of comfort in a superb quality running shoe. Beating yourself is a never-ending commitment.. Today, Nike is a household name in sportswear. Thus, Knight now advises that anyone undertaking a serious challenge or endeavor should never give up and pushed through the challenges until they find success. He is 24. They continue their track record of shoe innovation. Its absolutely vital to connect with people who share your vision for your company and who can help you put your mission into action. Failure is an opportunity to learn and do better next time. In Shoe Dog, he tells his story at last. Its hard to believe today, but in the 1960s, jogging to get exercise was something only maniacs would do. Published in 2016, Shoe Dog is a guide to starting a business, following your crazy ideas, and overcoming obstacles. He quits and takes up a teaching position at Portland State University, paying $700 a month. This hands-off management style would continue to add to Blue Ribbon and then Nikes success. This record of the early years (1962-1980) of the shoe empire takes us on a journey of the ups and downs of one of the most. Every Nike athlete contacts them, but Tiger Woods is the first one, calling in at 7:30 AM. While he waits for shoes to arrive, he yearns to travel, and wonders whether his journey was the peak of his life. It is easy to feel unproductive when you view a task as a huge project. Does it get people going? He felt that failure would gain him wisdom, and wisdom is an intangible asset. But what if youd rather take the honest route? One of his professors described the character of an entrepreneur, and Phil instantly recognized himself. Shoe Dog by Phil Knight is a memoir of his time building Nike. Shoe Dog is the memoir of one of the founders of Nike. Shoe Dog Timeline 1962 1. This first prototype model was technically the first Nike shoe and sold at Sotheby's for almost $450,000. So far from being passive on the side lines, just do it is active and invigorating. Phil was in the US Army for a year. By populating his company with people who were driven by creativity, Phil created a company culture that was committed to thinking outside the box. ", 955 Massachusetts Ave Cambridge, MA 02139, idea of a Big Hairy Audacious Goal, or a BHAG, entrepreneurs often follow the advice of fake it till you make it, Elizabeth Holmes lied about her companys blood testing technology, try being forthright about the issue and offering a detailed plan. Phil knew that and so he developed a more creative hiring process that was sure to connect him with the right people. To make it work, they deplete the bank accounts of all their retail stores and factories. Phil Knight opens up in ways few CEOs are willing to do." Phil was a big fan of Japanese footwear and he was especially interested in a sneaker brand called Tiger that was made by Japanese company Onitsuka. Thank you for your support. The rest, as they say, is history. Growth and life are one and the same for Knight. He observed that none of the great leaders of history micromanaged their teams. Accounting is not his thing. #8 Improve where improvements can be made. She reminds him of Cleopatra and Julie Christie. The first year, Phil sold the shoes out of the trunk of his car, a green Plymouth Valiant. Instead, your brand needs to help people believe in a higher cause or idea and galvanize people to a higher purpose. Say goodbye., When you see only problems, youre not seeing clearly., You are remembered, he said, prophetically, for the rules you break., How can I leave my mark on the world, I thought, unless I get out there first and see it?, In the beginners mind there are many possibilities, but in the experts mind there are few. Want to learn the rest of Shoe Dog in 21 minutes? Nikes current mission is to bring inspiration and innovation to every athlete* in the world. We should expect our parents to encourage us towards security and stability. He knows there is huge demand for Nike shoes, and he cant sell them quickly enough. #1 Things Were Tough at the Beginning Despite Nikes current success, the earlier decades of the company were rife with financial struggle. In Shoe Dog, Knight goes into detail about not seeing the value, or benefit from investing in large ad campaigns. Phils father even mentions how prominently Nikes are featured in a basketball game, and Phil feels that hes finally earning his fathers respect and pride (a longstanding chip on Phils shoulder). And because everyone felt free to be real and genuine, co-workers were able to appreciate the qualities that made each other unique. Shoe Dog Summary 1966-1967 1966 Blue Ribbon's first salesman, Johnson has a personality quirk - he sends Phil mountains of letters, detailing his every development, every sale and notable customer. While in Japan, Knight met with executives at Onitsuka Tiger, a Japanese shoe company, which agreed to send Knight shoe samples to sell back in the United States. Get amentor and partner on board, who will believe in you and complement your skills. However, Knight also acknowledges that luck played a role in his success. Luckily, the Nike waffle trainers are more popular than ever. First, running wasnt really considered a sport or a hobby. Shoe Dog A Memoir by the Creator of Nike By Phil Knight Trade Paperback LIST PRICE $20.00 PRICE MAY VARY BY RETAILER Get a FREE ebook by joining our mailing list today! Bowerman designs the LD 1000, a shoe with a flared heel meant to reduce pressure on the knee. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Mallory Baise Prof. J. Stack S.E.E. Knight valued publicity and focused on signing popular athletes to become brand representatives for Nike. Shoe Dog Summary The first chapter of shoe dog begins by telling us Phil Knight is 24-year-old. How will you apply this to your life? He went to track meet ups across the country and grossed $8,000 in 1963. Home Business Shoe Dog 3 Minute Summary: 15 Lessons Learned + PDF. Theyre breaking out of athletic uses and becoming an everyday lifestyle shoe, something competitors found hard to do. Pure white with the signature Nike swoosh in bold red, the Cortez was an instant hit. But when he shared the idea with his friends, family, and mentors, no one was very receptive. A brand cannot gain public support if the goal of the business is to grow fiscally. Phil considers them family. Knight was inspired by the fact that his shoes would be Japanese-made. The first 300 pairs took over a year to be delivered, during which Phil worked as an accountant. Brands must have a mission that the public can agree with and get behind. Shoe Dog Release Date: When is the film coming out? Most importantly, Phil starts to doubt Kitamis sincerity from recent wires and letters. #13 Understand Your Audience Regardless of what product you are selling or your marketing campaign, you need to understand your audience to be successful. If youre young and dont have much to lose, its best to go for broke. However, until now, much of the companys history, many early decisions and a lot of Phils personal life hadnt been well-covered publicly at all. Shes shy but is a star student, scoring at the top of her class, and she asks Phil to be her adviser. It seems obvious to him. [4], Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. But have you ever wondered how Nike got its start? The book is divided into 20 chapters, each corresponding to a year in Knight's life. Knight wants people to be passionate about what they do, just as he was with selling running shoes. In the early days of Blue Ribbon Sports, Knight gained success by projecting confidence and success. In early 1964, the shoe samples have finally arrived at Knights house in Oregon. For one, banks didnt want companies to grow too quickly. Whats Nike? he asks. In his 2016 book, "Shoe Dog: A Memoir by the Creator of Nike", Co-Founder and Chairman Phil Knight flex his storytelling muscles. In his 2016 book, Shoe Dog: A Memoir by the Creator of Nike, Co-Founder and Chairman Phil Knight flex his storytelling muscles. This often means doing research and thinking about what you would want from the types of products you are making or selling. So Knight was shocked when Bowerman said he not only liked the shoes, but he also wanted to be a part of the business. His first successful athlete signing was with Steve Prefontaine, one of the most popular runners of the time, and who boosted Nikes shoes into the public consciousness. This Shoe Dog summary reveals valuable lessons that Knight learned through his experiences during his captivating and interesting personal journey. Finally, Nike files a $25 million antitrust suit against its competitors and rubber companies, who had conspired to cripple them. #14 Have a Galvanizing Higher Purpose Your brand cannot clearly be just a push for money. But through his passion and enthusiasm, he was able to set up . At age 24, he thought his crazy idea while running one morning. First, Nike launches its own low-cost nylon shoe, called the One Line. Inspirational Quotes Personality Types Having this information, and fully understanding it gives you the tools you need to create products, marketing, and branding that resonate with those intended to experience it. It also highlights certain parts of Phil Knight's life. But Kitami causes trouble. So he has a backup plan an inside man at Onitsuka who can keep tabs on Kitami. On the one hand, I found it very fascinating to read about the ups and downs . As Nike was a growing company, Knight made almost no profit, his business struggled, and faced bankruptcy many times. In 2006, Phil steps down as Nike CEO. Instead, you will have better success shipping consistent products and getting those products to market rather than always delaying your stuff for perfection. Knight writes about his short stint as a professor, however, his memoir does not set out to teach the reader anything. In a memo to his company, Phil announces that hes hired a spy. He stresses that this is completely accepted in Japanese business culture. During the Buttfaces retreats, colleagues were encouraged to get as drunk as they wanted and yell at each other or call each other names in a funny and lighthearted way. They initiate settlement talks, starting at $20 million, then $15 million. Nike founder Phil Knight's memoir about the early days of the company, Shoe Dog, is being made into a feature film after Netflix optioned the story detailing a group of ragtag, running-loving. In fact, by the time he graduated from business school, he didnt have any of the qualities you typically associate with a successful businessman. What do the self-help and business industries both have in common? And sell he does now Blue Ribbon has an official runner mecca in Los Angeles. The quality of a product is irrelevant if your customers can not trust you to deliver it on time consistently. He sends a letter to Onitsuka, and they reply, promising the shoes will come in a couple of days. Finally, well explore Knights reflections on Nike and advice for young entrepreneurs, such as learning as you go and trusting your team. He values the wisdom that he gained from his travel as a young man and is a proponent of young people (with the means to do so) traveling as much as they can before they settle into careers. John McEnroe, a well-known tennis player, was another big advertising victory for the company. A brilliant businessman named Phil Knight is the reason why that happened and Shoe Dog (2016) is his story. But as Blue Ribbon began to grow into an entity of its own, Phil took on a new role: the company shoe dog. This way, he tried to make it lighter and more of an asset to the runner. Jeff had been inspired by Greek mythology and so he approached Phil with a new name in mind: Nike. Tired of the plodding pace with US Customs, Nike goes on the offense. My Rating: 6/10. With some funding from his father, he is able to fly to Japan and travel the world in the process. BHAGs are meant to excite and energize people in a way that quarterly targets and lengthy missions statements often fail to. It motivates you to reject hesitation and embrace action. Johnson hit his target and Buck allowed him to open a Blue Ribbon . #11 Luck Played a Big Role While much of the story focuses on the hard work and ingenuity that Knight and others brought to the table at Nike, he also acknowledges that luck played a huge role in his overall success. In 2000, Phils son Matthew dies in a diving accident. And you cant do that by simply hiring the first person who answers your help wanted ad. You can help Wikipedia by expanding it. 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